“Put, cut”: briefly about the main on 440 pages

What is the perfect text? Interesting and understandable, catching and selling, simple and concise? All these attachments can be combined into one thing - the text should be informative. The secrets of writing such a text, without stamps, water and freight, are collected in the book “Passy, shorten”, which should become a tabletop for novice journalists, editors, copywriters and everyone who uses the text as a working tool. Even if you have a huge experience and you have written many texts on various topics, do not ignore this book, thinking that nothing new in it can not be found. Even if you largely disagree with the authors, a fresh look at long-known things will never hurt. So what is this book so good?

A few words about the author

The author of the book is two - Maxim Ilyakhov and Lyudmila Sarycheva. If you use the checking service “Glavred” texts and subscribe to its newsletter, then these names are familiar to you. Maxim and Lyudmila previously edited the mailing of Megaplan, but over time so pumped the skills in the editorial office that they decided to share their knowledge in their blogs and the mailing of “Glavred”. The texts are convincing shopify website design  and are credible not only through the vast experience of the authors’ work with informative texts, but also their education. Maxim Ilyakhov is a linguist, candidate of pedagogical sciences, author of the editorial textbook for the publisher of the professional periodicals “Action-media”, and Lyudmila Sarycheva has developed an outdated policy and instructions for compiling letters, SMS, news and interface for the “Bank Module”. Believe me, these people have something to learn!

What's the book about?

A book on how to create informative text. How to write interestingly, where to find the right thoughts and how to formulate them. That when writing any text, an advertisement or a business letter for companions, you need to think about what benefit the reader will receive. A book about how not to pluck the text with garbage and water, how to talk about complex things in simple terms. The book teaches to write in a way that stands out among competitors, to talk about your brand or product is fascinating and honest, without stamps and manipulation. A book on how to turn word sets into a really useful text.

Who is the book for?

For everyone who makes money writing texts. It does not matter whether you work as a marketing or advertising, conduct your own business or daily draw a lot of documents for the post of secretary - read this book and put it on your desktop, it will still be useful to you.



The advantages and disadvantages of the publication

Minusa

    A faint structure, the theory alternates with practice, all “on the helves”.
    2⁄3 of the book contents are examples of good and bad text.
    Simple and conceded style of the language.
    Convenient lists of stop-words that can be used as a dictionary.
    Funful comics.

Pluses

    The inconvenient format of the publication is 400 pages in a soft cover. Quickly loses its aesthetic appearance, sticks.
    The authors teach “driwy” texts from excess water, stamps and subjective assessments, but they themselves sin in their book.
    A very categorical tone of the statement of the main ideas of the book. Therefore, you do not need to blindly follow all the described techniques and techniques, but use them wisely.