What are the goals of the retargeting campaign

You can upload a list of existing contacts for your retargeting ads campaign on social media or retargeting platforms. The platform will then match and identify the users on their network with the same contact details and serve your ads only to them. List-based retargeting allows you the flexibility of customising your ads. Unlike pixel-based retargeting, it’s not anonymous or solely based on user behaviour.

You know exactly who you are retargeting. A likely disadvantage Phone Number Data of it is that the email on your database might not match the visitor’s email address on those retargeting platforms.  There are two main goals of a retargeting campaign – generate brand awareness and drive conversion. Generate brand awareness: Awareness campaigns will allow your brand to re-engage website visitors by informing them about product features and new product announcements.



It is a less targeted approach since the content is being served to visitors that haven’t heavily engaged with your brand. However, the goal is to just generate awareness amongst prospects. To measure success, track metrics like impressions and engagement. Campaigns with awareness objectives are often precursors to conversion goal campaigns.