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There is also less organic revenue that could have been invested in by competitors that may have come to rely on it. At best, these are balanced. Don't double down. While we can't be sure that link removal saves you from a penalty (it's just correlated), we can be sure that the correlation between link addition and recovery after getting a penguin penalty doesn't even exist. Never assume. The behavior of your competitors and Google itself is more complex.

Than off-the-cuff assumptions, like that Google simply penalized sites to moible number data force people to use them, or that your business would intuitively know to remove or disavow links after the Penguin incident. Hopefully this time around we'll all be better prepared to react appropriately to Google's next big update whether we get hit or not. About, , is a full-service search marketing agency providing innovative tools, analytics, paid search, organic consulting and white-glove link development to clients across a variety of industries. Always committed to promoting effective, ethical and socially responsible strategies.



We continue to shape and lead the search marketing industry. With, . Starting Over, Part: Launching SEO Basics This post is part of the Starting Over series on starting a blog from scratch s story. See the end of the article for links to the rest of the series. Launching a new website is exciting, and it should be, but sometimes we lose our minds in excitement. After months of building and planning, it's understandable to want to finally pull the trigger, but launch is important and a rushed launch can delay real success.