What to do if exact matching fails.

, Google is free to match synonyms for “discount” (e.g. “cheapest”) but is forced to include “airfare” in every result. When you want to exclude variations of the word, make identical words identical.

19. What to do if exact matching fails.
"Orbi vs. Aero and Google Wifi"

The other day I was looking for articles specifically denmark whatsapp data  comparing Orbi, Eero, and Google Wifi networking hardware. Something strange happened when I searched for the exact phrase:


It's not clear from the search results themselves, but the first result doesn't contain that phrase anywhere in the body text. In rare cases, Google may match phrases based on secondary relevance factors, such as inbound link anchor text.

20. Search within text only.
Text: "Orbi vs. Aero vs. Google Wifi"