5 premises of quality content that you should not forget

he importance of quality content is neither an urban legend nor something invented by the marketer of the moment. On the contrary, Google itself has been hinting for some time about where things should go in terms of the content it considers valuable.

The problem, however, is that many companies and professionals are not listening to the clues that are being given, and the problem of excess content without value continues to grow and grow.

Google and its crusade in favor of quality content
According to Google, in its article entitled “An advertising ecosystem that works for everyone” , last year more than 11,000 sites were flagged and reviewed for potentially false or misleading content .

Of those 11,000 sites analyzed for potential misrepresentation violations, more than 650 were blocked and 90 publishers were removed from Google's network.

As for content extracted from other sources, in 2017 more than 12,000 websites were blocked from this search engine for copying and duplicating content from other sites. It should be remembered at this point that in 2016, 10,000 sites were blocked, which clearly shows Google's commitment to fighting against this type of content actions .

Screenshot 2019-01-16 at 16.25.40Google Spain

But Google is not the only one giving us guidelines and warning us about how we should act when it comes to content marketing .

For almost two years now, studies by Moz and Buzzsumo have begun to warn us of a very serious problem: around 75% of blog articles were only able to return about 10 social interactions and no links from other domains.

With this data in hand, the term “content shock” coined by Mark Schaeffer was already beginning to be heard loud and clear , categorically defining the content landscape. A landscape that, like a prophecy, is being fulfilled to the letter to increase the headaches of those of us who are dedicated to content marketing in its different facets.

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Let's look closely at the problem in Schaeffer's own words:

“This upward trend in content consumption is not sustainable because every human being has a physical limit that limits the amount of content they can consume. I think that as marketers, we have been lulled into a false sense of security in thinking that this consumption trend will continue to increase without end. That is simply not possible.”

Once we have this background, it seems indisputable that we need to get our act together in search of different formulas that will bring us closer to quality content in each of our marketing actions.

What is quality content and what is not?
Before we move on to the answer to this questi loan data on, we must make it clear that there is no magic formula for generating quality content as if it were churros because we have the ideal recipe. What does exist is a series of guidelines that will inevitably keep us from having mediocre content.

But let's get back to the question and make it clear that content marketing encompasses any type of marketing that involves creating or sharing media and publishing content with a clear objective in mind, which is none other than gaining customers.

The above necessarily implies offering useful and valuable information to our target audience, and doing so from a much broader spectrum than the traditional aggressive sales pitch .

It is a proven fact that the way of selling has changed over the years and, at this time, the sales cycle has a much longer form that makes generating and distributing quality and useful content position companies as leaders in their sector. In this way, when a potential client is