As neuromarketing influences consumers in the purchasing decision process, we can therefore use it to increase conversions in our business. From the moment we stimulate consumers we have a great “tool” to increase the conversion rate. But how? In the general context, you don't want to simply make the customer “swallow” your product, this will not persuade them to buy, work on aspects such as their trust and you will have a more positive balance, for example, informing about the product's guarantees, assistance offered in after-sales and customer testimonials and testimonials.
Use the power of persuasion, scientifically known as mirror neurons, they are responsible for the motivation to do something simply by seeing someone else do it. In some situations, you clap Middle East Mobile Number List because other people start clapping, or you laugh because the people around you are laughing. This is the action of mirror neurons. Related Links: campaigns Getting better results with search marketing When advertising, use phrases and words that highlight the characteristics of human action, represented by touch, smell, hearing and taste.
Use appropriate linguistic resources, describe positive situations, experienced or not by the customer, attract attention, awaken memory, convey emotion, call them by name, show them the “before and after” when using the product and, never forget : calls to action; A “buy only today” button, in a message context where there is a time limit for the purchase, will possibly generate more sales conversions. Bet on videos, photos, graphics, drawings and understand the meaning of colors. Videos of people consuming or using your product/service will motivate potential customers to convert. |
