The marketing tool called “people” allows you to identify
Its components are gifts accompanying the purchase of a product, the materials from which it is made, equipment, etc. and most effectively use those who are directly related to the purchase of a product. These are both company personnel and consumers of the product. The process element demonstrates how the buyer selects and purchases a product. For this tool, service standards, modification of services, standardization of processes for their provision, as well as timely expansion of the product range are important.
Rules of marketing management The rules Australia WhatsApp Number Data of marketing management are formulated as follows: Rule of reciprocity . Its essence lies in the fact that when making a commodity exchange transaction, the interests of all participants in the process must be taken into account. If it is impossible to implement this requirement under existing conditions, a compromise must be found. As you know, all market participants have equal rights, and each of them can put forward their own conditions. Rule of strategic orientation . It is based on the fact that all marketing research and production processes should be aimed at the long term, which implies the development of a detailed tactical plan.
Ideally, this marketing program should fully meet the overall goals of the enterprise. rules of marketing management rules of marketing management Rule of individualization of demand . It states that different products should be offered to different groups of consumers, aimed at meeting the needs of a specific group of customers. Market segmentation is based on this concept. This rule allows you to diversify the range of products produced or choose to produce goods for a specific target audience. Marketing integration rule . |
