Maximum information before the waterline As explained

If you intend to go into more detail about the functionalities of your product or service, we advise you to do so below the fold (area visible after 1 scroll). Don't forget to insert your keywords to optimize the natural referencing of your page if you want to index it on search engines. inbound marketing interview  earlier, the waterline corresponds to an imaginary horizontal line which delimits the area immediately visible to the Internet user without having to scroll the page.


It is important that the main elements Chinese Malaysia Phone Number List of your landing pages are visible above the latter, otherwise they will not be seen by a large number of people. Elements to put above the fold include the following, but may vary depending on the purpose of your page: Your logo Your title The form Answer the question as if you were the surfer “What are the benefits for me?” / What do I have to gain? » but only with the main benefit, i.



e. your unique selling proposition. Limit distractions “Less is more”, avoid any visual clutter so that your visitor focuses on your call to action In these two versions, one intended for individuals and the other for professionals, Dropbox remains very light. The four main elements are above the fold and two of them are small enough to be placed in the navigation bar. The third provides a pleasant, but subtle visual and the last focuses on a well-highlighted CTA.