The customer journey should definitely not end here.

It is important that success or failure is primarily determined by knowledge of your own target group. If you don't know your target group enough, you won't be able to use Facebook's targeting efficiently and will therefore reach the wrong users. In general, companies must always keep in mind that even in the B2B sector they communicate with people and not with companies . However, you should not forget that Facebook is only an important part of the communication strategy.

As a Facebook Ads agency, we are available to answer any questions you may have about Facebook Ads and social recruiting for your company and will be happy to help you take the first steps with your own ads! Frequently asked questions Why is there the fallacy Phone Number that Facebook is not relevant in B2B marketing? Many advertisers speak out against Facebook marketing in the B2B sector because the customers are companies and are not represented on social media. However, in the vast majority of cases this is not correct. Because B2B decision-makers are also people who are on Facebook after work. And just like other users, they are open to communication and interaction with companies. In B2B marketing, should you set up a Facebook page or run Facebook ads? If possible, integrate both options




Since many people look for companies on social media networks these days, it would be disadvantageous not to find them there. Facebook Ads also offer very helpful targeting options. Which targeting option should be used for marketing in the B2B sector? The targeting option depends on the goal you want to pursue through social media. If you want to spark initial interest, you should filter by interests. However, if you want to reach specific people, then it is best to use Custom Audience to achieve your goals.